The World Federation of Direct Selling Associations (WFDSA), which brings together more than 60 national direct sales associations, announced the election of President and CEO of Oriflame Magnus Brennstrom as chair of the federation. He will hold this position by 2020. The predecessor of Brendstrom was Amway’s president, Doug Devos.
“It is an honor and privilege for me to serve the industry as the chairman of the World Federation of Direct Selling Associates in this wonderful time. Today, in an era of information technology, the world is undergoing a major transformation, and I believe that the direct sales industry and its associated community Professionals, united by common goals, today are more important than ever – they provide business development and the provision of quality goods and services. I look forward to the opportunity to multiply and develop the many years of my predecessors, to raise the status Artists of the global direct sales industry, “said Magnus Brennstrom.
Formerly Brennström served as vice chairman at WFSDA. In the past, he also served as chair of SELDIA, the European Direct Selling Association. The head of the World Federation represents the global direct sales industry, which employs more than 107 million independent entrepreneurs and has a turnover of $ 183 billion a year (2016).
“WFSDA’s chairman has been honoring me for the past three years without reaching our goals without strong partnership and support from national direct sales associations around the world,” says Doug Devos. “Under the direction of Magnus Brannstrom, direct sales are in the safe hands. I have never been so optimistic and confident in the future of our industry. ”
About the World federation of direct sales
Founded in 1978. This is a global direct sales trade association, estimated at $ 182.6 billion. The Federation unites more than 60 national direct sales associations. Direct selling is the sale of products and services directly to customers without the use of regular retailers. Additional Information.